A behind the scenes shot of a video production. Adidas staff taking part in a video. They are both smiling and laughing, looking at the video team.

Video Trends in Internal Comms for 2025

As we kick off 2025, it’s clear that video continues to play a starring role in internal comms. Whether it’s helping to convey important updates or fostering stronger engagement across dispersed teams, video has become the go-to medium for getting messages across effectively. So, what trends should you be keeping an eye on this year? Let’s dive into the key video trends for internal comms in 2025. 🌐

  1. Mobile-First Video Strategies

With hybrid working and mobile based intranets/comms platforms on the rise, mobile-first communication is a must. People need access to content wherever they are, and optimising video for mobile ensures they can consume important updates on the go. Short, sharp, and mobile-friendly videos are a surefire way to boost engagement. 📱

  1. Short-Form Bite-Sized Content

Let’s face it—attention spans aren’t getting any longer. Short-form videos are still crucial. Whether it’s a quick company update, a bite-sized training clip, or a 60-second CEO message, delivering content that’s quick and easy to digest is a smart move. 🍕 Plus, short-form content works brilliantly as a teaser to hook people into longer-form videos. On internal comms platforms (and social media), short clips can spark interest and encourage people to dive into more detailed, in-depth content. By combining both short and long formats, you can keep everyone engaged—no matter how much time they have.

  1. The Rise of Employee-Generated Video

Encouraging people to create their own content is a great way to get everyone involved and give them a voice. Whether it’s sharing success stories, project wins, or social moments, employee-generated content adds a personal touch and fosters a stronger sense of community. Just make sure to pair this with professionally produced videos to keep things consistent and polished. Think of employee-created content as an extra layer that enhances your professional productions. 🌟

  1. Private Podcasts for On-the-Go Listening

Podcasts aren’t just for your commute anymore—they’re making a splash in internal comms too. Private company podcasts give people the flexibility to stay informed while they’re on the move. Whether it’s a deep-dive update or an interview with a key leader, podcasts are perfect for those who prefer to listen rather than watch. 🎧

  1. The Growing Popularity of Longer-Form Video Content

While short, snappy videos are still a must, there’s growing demand for longer-form content too. Sometimes, a quick clip just isn’t enough to get across complex ideas or tell a rich story.

Longer videos work well for:

  • Deep-Dive Updates: Senior leadership can use longer formats to explain the company’s strategy, goals, and results in more detail.
  • In-Depth Training: When you need to tackle complex topics, longer training videos can offer the depth and clarity people need.
  • Thought Leadership: Panel discussions, interviews, and presentations are great in longer formats, providing valuable insights and encouraging professional development.

If you’re thinking about using longer-form video, here’s how to make it work:

  • Break It Up: Add chapters or time-stamps so people can skip to the sections that interest them most.
  • Keep It Engaging: Use different visuals, animations, and speakers to keep things fresh.
  • Make It On-Demand: Let people watch at their own pace so they can fit it into their busy schedules.

Wrapping Up

Video is only becoming more central to internal communications, and keeping up with these trends will help you stay ahead of the game. Whether it’s short-form teasers, authentic leadership updates, or deep-dive longer videos, there are loads of exciting ways to innovate in 2025. 📚

At DMB Films, we love helping companies create brilliant video content that really connects with their people. Want to level up your internal comms this year?

Let’s chat and make 2025 your best year yet! 🚀

Sources

  1. Internal Communications Institute, “The Future of Corporate Communication,” 2024. Available at: internalcommsinstitute.com/future-communication-2024
  2. Mobile Marketing Report, “Trends in Mobile Content Consumption,” December 2024. Available at: mobilemarketingreport.com/trends-2024
  3. Podcast Insights, “Private Podcasts for Corporate Use,” January 2025. Available at: podcastinsights.com/private-podcasts
  4. Leadership Transparency Survey, “The Impact of Authentic Communication,” 2024. Available at: leadershipsurvey2024.com
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