Try Archery at Sea | Cunard Promo Video

Promotional film for Cunard’s new archery experience, capturing first-time emotion, shot in a purpose-built studio range before onboard launch.

Challenge: Promote a brand-new onboard archery experience before the ship’s range was ready—while still making it feel premium and authentic.
Approach: We sourced a studio large enough to build a safe archery range, then recreated the experience with cinematic lighting and on-brand storytelling.
Impact: A high-impact launch asset delivered on time, proving the concept and driving excitement for the new onboard experience.

Cunard asked us to create a promotional film to introduce their new onboard archery experience, telling the story through feeling rather than features, and capturing that first-time “eureka” moment when an arrow finally lands on target.

The twist: the onboard archery range wasn’t ready when we filmed. So we went on a nationwide search for a studio large enough to safely set up and shoot a full archery range, then built the environment from scratch to recreate the experience. The result is a premium, cinematic promo that delivers the excitement of archery convincingly, and shows what’s possible when production needs to be both creative and practical to hit a launch deadline.