Onboard Archery: Safety Briefing | Cunard

Safety and compliance film for Cunard’s onboard archery experience, using studio visuals and on-brand graphics to communicate essentials clearly.

Challenge: Deliver non-negotiable safety information in a way guests will actually watch, without feeling dry or disrupting the premium onboard experience.
Approach: We filmed in a clean white studio and used on-brand graphics and pacing to highlight key safety points with clarity and simplicity.
Impact: A polished, guest-facing briefing that supports safe participation, reduces confusion, and keeps the archery experience feeling seamless and premium.

Cunard asked us to create a guest-facing safety film for their onboard archery experience – ensuring essential compliance information is communicated clearly before participation. The goal was to keep it simple and easy to follow, while still feeling consistent with the premium onboard environment.

Shot in a white-out studio, the film combines clear delivery with on-brand graphics to emphasise key points at exactly the right moments. The result is an engaging, polished briefing that helps guests understand expectations quickly, supports safe operation, and protects the overall experience by making safety feel effortless rather than intrusive.