Concept QR | Immersive Green Screen Launch Video

Immersive launch film for Concept QR using green screen and augmented visuals to blend physical reality with digital product interactions.

Challenge: Explain a new digital product quickly and memorably, making an intangible experience feel tangible and easy to grasp.
Approach: We used green screen production and augmented on-screen graphics to visualise the product in use, blending real action with digital layers.
Impact: A distinctive launch asset that makes the concept instantly understandable, supports marketing, and helps Concept QR stand out in a crowded space.

Concept QR launched a new digital product that lives across both physical and digital touchpoints. They asked us to create a film that could explain the idea fast—making something inherently “digital” feel clear, real and compelling to audiences who may be seeing it for the first time.

We designed the piece around green screen production, using augmented visuals and on-screen interactions to bring the product to life around real people and real-world behaviours. The result is an immersive launch film that bridges reality and interface—helping viewers understand the value instantly, while giving the brand a distinctive, premium-looking asset to support rollout and promotion.