Breaking Down Complex Concepts With Animation

Animated explainer simplifying PatientView’s Moving Forward dashboard, showing how global patient insights become actionable decisions through search, themes and quotes.

Challenge: Explain a complex insight platform quickly and clearly, without losing the scale or credibility of the data behind it.
Approach: We translated the product into a simple narrative with clean motion design and structured on-screen messaging, showing key user journeys and outcomes in seconds.
Impact: A clear “get it fast” intro that helps PatientView communicate value instantly and drive engagement with the tool.

For PatientView’s Moving Forward dashboard, we created a short introductory animation that makes a complex, data-heavy tool easy to understand at a glance. It distils how the platform turns global patient feedback into clear, actionable insight for pharma teams – built on 7,000+ commentaries from 900+ patient organisations, spanning 200+ therapy areas and 80 countries.

Using clean motion design, structured on-screen messaging and simple visualisations, we highlighted the key actions users can take – explore insights by geography and therapy area, search themes quickly, drill down to real quotes, and identify practical next steps. The result is a punchy, engaging overview PatientView can use to communicate the value of the tool fast.