Allwyn’s Local Retail Champions | Awards Campaign Animation

Punchy animation advert for Allwyn’s Local Retail Champions, celebrating community retailers and making applications feel simple and worthwhile this year.

Challenge: Encourage busy retailers to apply by making the programme feel clear, worthwhile and easy to enter.
Approach: We created a punchy, engaging animation with bold motion, simple messaging and a strong call-to-action, introducing the initiative and how to take part.
Impact: A high-energy advert that drives awareness and participation while reinforcing community impact and retailer recognition.

We produced an engaging animation for Allwyn’s Local Retail Champions 2025 – a UK-wide awards initiative celebrating National Lottery retailers who go above and beyond for their local communities. The animation was created to quickly explain the programme and build excitement, while making the entry process feel simple and worth doing.

Using clear messaging, bold motion design and a strong call-to-action, the animation highlights the recognition and celebration on offer – from regional and national accolades to the chance to be showcased at a dedicated awards event. It also introduces the programme’s categories and entry journey in a simple, retailer-friendly way, encouraging more stores to put themselves forward and share the impact they’re making in their communities.