In the world of digital communication, video is quickly becoming a powerful tool to connect people and bridge distances.
It’s no surprise that video has become an essential part of internal communications as companies look for ways to keep their employees informed, engaged and connected with one another.
In this blog post, we’ll explore the benefits of incorporating video into your internal communications strategy.
Cost-effective way to reach employees
Video is a cost-effective way for businesses to reach its employees regardless of their location or availability.
Instead of relying on costly in-person meetings that can also be a logistical nightmare or emails that can be easily overlooked, companies can now use video as a way to communicate key messages or updates quickly. Additionally, since videos are easy to share on social media platforms like LinkedIn, they make it easy for companies to reach a large number of employees without any extra effort or resources.
Personalise your message
Another benefit of using video in internal communications is that you can personalise your message by adding visuals and using more persuasive language than what you might typically find in an email or written document.
By adding visuals such as photos and graphs, you can capture your audience’s attention quickly and convey important or complex information simply and effectively.
Moreover, by creating personalised messages with the use of video, businesses can make sure their teams are better informed while also fostering closer connections between colleagues.
Engage employees through storytelling
Using videos for internal communications allows businesses to engage their employees through storytelling instead of just delivering facts and figures.
Videos provide businesses with an opportunity to tell stories that show how different departments collaborate together or showcase special projects that have been completed successfully over the course of the year.
This helps create an environment where everyone is connected on a personal level rather than just viewing each other as co-workers from separate departments or locations.
Incorporating videos into your company’s internal communications strategy offers many advantages over traditional methods such as emails and in-person meetings; it’s cost-effective, enables personalised messaging, and allows you to engage employees through storytelling.
If your business isn’t making use of videos yet in its internal comms efforts then now may be the time to consider integrating them into your strategy. Doing so could help bridge distances between colleagues while also keeping everyone better informed about important company updates—all at minimal cost!
